Printing market review
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Market transition

The printing industry is undergoing significant transformation driven by sustainability and digitalization (including AI). This shift places substantial pressure on the industry to adopt digital and eco-friendly practices. In terms of sector developments, packaging applications are experiencing growth, while paper production remains stagnant.

According to a recent drupa survey conducted by VDMA (German Printing and Paper Technology Association), 80% of industry professionals believe sustainability will play a crucial role in the future of the industry. These insights underscore the essential role of sustainable practices in the evolving market.
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Regulation

The European Union is committed to achieving a circular economy by 2050, guided by initiatives such as the Green New Deal and the Circular Economy Action Plan.

Key regulations affecting the printing industry include:

• By 2030: The Packaging & Packaging Waste Regulation (PPWR) will introduce EU-wide reuse quotas.
• From 2025: The implementation of the EU plastic tax, Corporate Sustainability Reporting Directive (CSRD), and Green Claims Directive.

These regulations are designed to drive the industry towards more sustainable practices, ensuring compliance and promoting eco-friendly innovations.
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Neo-ecology

To address contemporary environmental challenges, the industry is focusing on:

• Innovation and alternative materials: Utilizing sustainable raw materials and components with low carbon footprints.
• Minimalism & lightweighting: Reducing material use while maintaining functionality.
• PPWR requirements: Ensuring compliance with packaging and waste regulations.
• Life cycle assessment: Evaluating environmental impacts throughout the product lifecycle.
• Extended producer responsibility: Holding manufacturers accountable for the entire lifecycle of their products.
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Circular economy and recycling

Significant advancements in recycling techniques and packaging materials are required to meet ambitious global, EU, and national recycling goals. For instance, the State of New York is moving towards banning the use of carbon black in black printing inks on packaging. This legislative effort underscores the regulatory push towards sustainability in the printing industry and highlights the necessity for adopting more eco-friendly practices and materials. This proposed ban is a pivotal step, emphasizing the industry's need to innovate and transition to sustainable ink solutions.

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_{Source: drupa 2024}